Your outsourced sponsorship sales and partnerships team.
You don’t need a full-time sponsorship sales hire to go after sponsorship revenue. MCK runs the strategy, the prospecting, the outreach, the negotiation, and the close, as an extension of your team.
Why outsource sponsorship sales
More qualified sponsor conversations, faster, without carrying a salaried role while sponsorship revenue is still being proven out.
A working agency and brand relationship book already in place across major holding companies and category leads, instead of building sponsor relationships from zero.
Sponsorship sales expertise that’s already been applied to major tentpoles (F1 Miami & Monaco, Art Basel, NYFW, Hamptons MDW), not a generalist hire learning the category on your event.
What this actually includes
Framed around outcomes, not a feature list: more qualified sponsors, more conversations, more revenue, less need to build a sponsorship department internally.
Sponsorship strategy: A clear point of view on what’s sellable about your event and to whom, before any outreach starts.
Sponsor prospecting & brand outreach: Target lists built from MCK’s own agency and brand relationships, not cold-list guessing.
Sponsorship package development & pricing strategy: Tiered, priced packages built around your actual inventory, so every conversation isn’t custom from scratch.
Sales pipeline development, negotiation & deal closing: A managed process from first conversation to signed agreement, tracked so nothing goes quiet.
Partnership & activation strategy: What the sponsorship looks like on-site or in-campaign, not just the logo placement.
Sponsor fulfillment coordination: Making sure what was sold actually gets delivered, protecting the relationship for next year.
Relationship management, renewal & expansion: Sponsors who come back and grow their spend, not one-time sales.
How the process works
Intro call: what your event or property is, what’s sellable, and what a fit looks like.
Strategy & packaging: inventory, tiers, and pricing built specifically for your event.
Outreach & pipeline: targeted prospecting into MCK’s brand and agency relationships plus new outreach.
Negotiation & close: MCK runs the sales conversations and contracting.
Fulfillment & renewal: sponsor delivery is coordinated, and the relationship is set up for next cycle.
How MCK gets paid
Monthly retainer, for ongoing sponsorship sales support
Retainer plus success fee, a base commitment plus a percentage of closed sponsorship revenue
Success fee/commission only, for properties that want to test the relationship before a retainer
Project-based sponsorship sales, scoped to a single event or cycle
“Depending on your event, MCK works on a monthly retainer, a retainer plus success fee, or a commission-only basis, whichever fits where your sponsorship program is today. We’ll talk through the right structure on the intro call.”
What kind of events are a fit
Festivals, conferences, and experiential events with scale or a premium/luxury audience
Sports and cultural properties with open, brand-relevant categories
Venues and organizers without a dedicated sponsorship owner